Mixmax vs. Outreach:

Mixmax is intuitive, easy to set up, administer, and use without admin support. 

Outreach is not very intuitive and a lot less user-friendly, so teams will need training and ongoing support from an admin.

Mixmax’s unique, powerful rules engine empowers all users to automate workflows across multiple tools and teams based on the interactions that create value for prospects.

Cue up a LinkedIn connection request when a contact opens your emails, create customized follow-up emails depending on poll answers, or send out a thank-you and automatically reassign a prospect to your CSM when they convert, and much more. 

You can also create triggers to perform automated actions like sending collateral to leads, posting updates to your Slack channel, and assigning tasks. 

With Outreach, rules are designed to be built by admins in the back end. And without tech support, they can also become cumbersome once you hit a certain number of users.

Mixmax comes with customizable, intuitive triggers out of the box.

Mixmax multi-channel sequences are easily tailored to each recipient and stage by content and schedule. And it’s easy to set up rules to move prospects into another sequence based on their engagement and as they move through the sales cycle. 

By contrast, Outreach sequences are notoriously less flexible and harder to adapt and enrich for end-users, particularly after launch. Personalization at scale is limited to personalization with dynamic CRM fields. To really leverage customization features, you need to send email sequences individually.

Mixmax sequences are more customizable than Outreach, making it easier to personalize and adapt outreach.

Mixmax email templates are fully customizable in Gmail and come with a ton of enhancements like adding polls, surveys and CTAs, links, images, videos, GIFs, etc. with easy slash commands. This makes it easy to stamp your personality on messaging and gather information to tailor approaches. 

Outreach is designed to help SDRs land that first meeting, so it’s less focused on engaging prospects once AEs take over. The email editor and design options are more limited, so you’re left struggling to make plain text emails stand out in prospects’ inboxes.

Mixmax polls are quick and easy for recipients to answer, boosting the chances of getting a response

Mixmax offers real-time, granular attachment and email tracking & engagement alerts via email or Slack. See which individual in a group opened your email, which email in a thread was read, and which links they clicked on. This lets you identify decision makers and jump on leads when they’re smoking hot. You can also set reminders to follow up or circle back on unanswered emails.

Outreach doesn’t offer this level of granular insights: It only tells you that someone has opened your email and clicked on something. It also can’t distinguish email senders from recipients, so you get false open reads when you revisit your own emails.

Sharing your availability in-email with Mixmax enables your prospects and customers to book a meeting with one click. That’s right, just one click.

Othertimes, sending a calendar link is more convenient, but that doesn’t mean your recipient should be tasked with the back-and-forth, checking your and their calendar to find a slot that works. Mixmax takes care of it by showing your recipient when they’re free on your calendar. In-email polls & surveys also make it easy to poll groups to find the best time. 

Outreach’s calendar formatting options are buggy, and not as intuitive. Your prospects and customers will have to do the calendar dance to book a meeting.

As Mike Wander from SaaStr says; “making your prospects' life easier is what makes your life easier."

Mixmax’s dialer sits on top of Gmail and Salesforce, and offers local presence numbers. Calls are also automatically recorded, analysed in Gong and logged to Salesforce.

Outreach’s dialer is buggy and often doesn’t log slower calls. The Salesforce integration is also suboptimal, so it’s harder to prevent data silos occuring during calls.

You cannot force your AEs and CSMs to work from your sales engagement platform. Mixmax was built for Gmail and Salesforce and gives your reps a choice. AEs and CSMs tend to spend their day in Gmail and rely heavily on our Gmail and Salesforce integration, while SDRs prefer to manage all of their tasks from their Mixmax dashboard. Some of our customers work exclusively from Salesforce. Being a sales engagement platform for all revenue teams means empowering all reps to do their best work, not just SDRs.

Mixmax Gmail sidebar lets you manage tasks, send LinkedIn InMail, promote team coaching and alignment with Team Live Feeds, access and update Salesforce, and quickly access prospect and tracking data right from your inbox.

Even though Outreach has a Gmail integration, it is clunky and not as powerful. Outreach was built for reps who want to work exclusively from their platform. If your AEs and CSMs aren’t willing to do that, you will end up overpaying for a solution that over half of your revenue team isn’t using.