Mixmax vs Salesloft:

Which is a better fit for your team?

Salesloft is a powerful revenue platform—but all those bells and whistles aren’t necessary for everyone on the revenue team. Account Executives and Customer Success Reps often have low adoption of the platform, which leaves you paying for costly licenses no one is using. Want us to show you how Mixmax can better serve your revenue team?


Features-heavy, so you may be paying for a tool your teams won't fully use.		Has all the features you need to achieve sales engagement, and nothing you don't.
High cost.		Cost-effective.
Unintuitive and requires training, oversight and admin support to get set up and connected to Salesforce.		Intuitive and easy-to-use. All users can get up and running in minutes.
No in-email enhancements enabling faster replies, and automated follow ups and tasks based on prospects' and customers' replies and engagement.		True engagement at scale allowing recipients to reply or book time with a click, and enabling you to automate follow ups and tasks reps should perform based on recipients' engagement.
Built for spray and pray, no easy way to do personalize sequences beyond dynamic CRM fields, reps have to create a custom path for each account or recipient.		Built for true personalization at scale with multichannel sequences to structure outreach, so reps can move faster while giving them an easy way to handpick accounts and personalize each stage per recipient.
Requires users to work within the platform, resulting in context switching.		Has rich functionality built within Google Workspace so you don't have to switch tabs.
Connecting to Salesforce is a heavy lift, requiring admin resources.		One-click Salesforce integration with no field mapping gets you connected right away.
Creates a duplicate database inside the platform, which leads to data silos and sync errors.		The native Salesforce integration and real-time sync eliminate sync errors.
Built for SDR teams doing high-volume prospecting, low adoption with AEs and CSMs.		Flexible workflows to support the entire revenue team, including AEs, CSMs and SDRs.

“Mixmax has the features of Outreach or Salesloft, but lives in your Gmail. There is no learning curve for implementation; resulting in high adoption and usage.”

John Moore Sales Enablement Manager, Meltwater

What can you do with Mixmax vs. Salesloft?

: Mixmax is intuitive, easy to set up, administer, and use without admin support. Salesloft is rigid and a lot less user-friendly, so teams will need training and ongoing support.
: Mixmax’s unique, powerful rules engine empowers all users to automate workflows across multiple tools and teams based on the interactions that create value for prospects.

Cue up a LinkedIn connection request when a contact opens your emails, create customized follow-up emails depending on poll answers, or send out a thank-you and automatically reassign a prospect to your CSM when they convert, and much more.

You can also create triggers to perform automated actions like sending collateral to leads, posting updates to your Slack channel, and assigning tasks.

With Salesloft, rules have to be set up by admins in the back end.

Mixmax comes with customizable, intuitive triggers out of the box.
: Mixmax multi-channel sequences are easily tailored to each recipient and stage by content and schedule. And it’s easy to set up rules to move prospects into another sequence based on their engagement and as they move through the sales cycle.

By contrast, Salesloft sequences are notoriously less flexible and harder to adapt and enrich for end-users, particularly after launch. Personalization at scale is limited to personalization with dynamic CRM fields. To really leverage customization features, you need to send email sequences individually.

Mixmax sequences are more customizable than Salesloft, making it easier to personalize and adapt outreach.
: Mixmax email templates are easily customizable and a ton of enhancements like polls & surveys, CTAs, calendar scheduling, GIFs, and video reduce friction and help engage prospects.

Salesloft’s email editor and attachment features are buggy and it’s hard to easily integrate video.

Mixmax polls are quick and easy for recipients to answer, boosting the chances of getting a response
: Mixmax’s granular, real-time engagement alerts tell you when prospects open, engage, and reply to your email. Right down to which person in a group, which email in a thread, and which links they clicked.

Salesloft engagement alerts aren’t as reliable and it’s been known to un-sync itself from user emails without letting you know, which can cause havoc.
: Sharing your availability in-email with Mixmax enables your prospects and customers to book a meeting with one click. That’s right, just one click.

Othertimes, sending a calendar link is more convenient, but that doesn’t mean your recipient should be tasked with the back-and-forth, checking your and their calendar to find a slot that works. Mixmax takes care of it by showing your recipient when they’re free on your calendar. In-email polls & surveys also make it easy to poll groups to find the best time.

Salesloft formatting options can be bulky and buggy and the process of clicking on links is less intuitive for prospects. Your prospects and customers will have to do the calendar dance to book a meeting.

As Mike Wander from SaaStr says; “making your prospects' life easier is what makes your life easier.”
: Mixmax’s dialer sits on top of Gmail and Salesforce, and offers local presence numbers. Calls are also automatically recorded, analysed in Gong and logged to Salesforce.

Salesloft’s dialer is buggy and often doesn’t log slower calls. The Salesforce integration is also suboptimal, so it’s harder to prevent data silos occuring during calls.
: You cannot force your AEs and CSMs to work from your sales engagement platform. Mixmax was built for Gmail and Salesforce and provides your reps with a choice. AEs and CSMs tend to spend their day in Gmail and rely heavily on our Gmail and Salesforce integration, while SDRs prefer to manage all of their tasks from their Mixmax dashboard. Some of our customers work exclusively from Salesforce. Being a sales engagement platform for all revenue teams means empowering all reps to do their best work, not just SDRs.

Mixmax Gmail sidebar lets you manage tasks, send LinkedIn InMail, promote team coaching and alignment with Team Live Feeds, access and update Salesforce, and quickly access prospect and tracking data right from your inbox.

Even though Salesloft has a Gmail integration, it is clunky and not as powerful. Salesloft was built for reps who want to work exclusively from their platform. If your AEs and CSMs aren’t willing to do that, you will end up overpaying for solution that over a half of your revenue team isn’t using.

Mixmax vs. Salesloft - Integration comparison

Mixmax’s native Salesforce integration with real-time sync reduces data silos and sync errors. Salesloft has a duplicate "shadow" CRM which leads to potential sync issues, complex implementations, and resource-intensive maintenance.